C4 Smart Energy Natural Zero Launch
Going cerebral in the city to launch a next-level product line for a brand on its way to new heights.
The Ask: Introduce C4 Energy’s newest line of naturally sweetened energy drinks in a way that showcases its clean design, refined flavors and plant-based ingredients.
The Idea: Create an atmospheric, ASMR-inspired set of animations to calm the nerves and senses of those tired and frazzled on the internet.
My Role: Video creative lead, cinematographer, animator and editor.
Credits:
Client: Nutrabolt (C4 Energy)
Senior Creative Director: Eric Bookout
Product Photography: Caleb Kerr
Hair and Makeup Artist: Stephanie Messina
Production Coordinator: CJ Martini
Talent Manager: Chase Long
Production Assistant: Amanda Bell