NIKE Foundational Design System Pilot
Speaking a global language through detail-rich footwear photography of Nike’s top seasonal styles.
The Ask: Build a scalable design system to drive seasonal print and digital asset creation for Nike’s Foundational lines of footwear bought across the geos.
The Idea: Combine a stylized collection of angles with understated design to let the product’s presence speak for itself.
My Role: Creative producer.
Start with All the Angles
The Nike Global Brand Design Digital Studio built a deep menu of replicable photography angles and framing combinations to power the layouts, then customized shot lists for each product line to capture key details and styling.
Add Stacked Focus and Packed Product Shelves
We brought on Splash Worldwide’s Portland, Oregon studio to lead the execution of stacked focus photography and retouching to bring out eye-popping detail for dozens of styles and hundreds of selects.
Bake to Perfection
Nike’s Global Brand Design Digital Studio then applied the Foundational design system to craft the full set of layouts and deliver final assets with overviews and guidelines to geographies for customization.
Credits:
Client: Nike
Senior Strategy Director: Jonathan Hum
Creative Director: Meirion Pritchard
Studio Manager: Ricky Egger
Creative Producer: Nate Kalaf
Photography & Retouching: Splash Worldwide, Portland
Photographer: Ryan Maher
Account Director: Audra Brown
Senior Project Manager: Lindsey Perkowski
Producer: Danielle Lutgens