NIKE Global Welcome Video
Cutting through the clutter of on-boarding at a Fortune 100 enterprise to welcome new employees in true Nike fashion.
The Ask: How can Nike go beyond the bland on-boarding of most giant corporations to welcome new employees from Beaverton to Barcelona in a way that honors a culture and heritage as colorful as its products?
The Idea: Recognize this is a dream-come-true for most by inspiring new employees with a dreamlike production that puts them at the center, inspiring them to serve athletes from Day 1.
My Role: Concept, producer, director, editor and creative team lead.
Select Scenes and Visual Effects
*Due to restrictions, the full video cannot be shared publicly. Please contact me for more information on the creative process and final result.
Creative Development & Production
The Approach:
We began by coordinating with Nike’s Office of the COO and Global Talent Management to uncover the key messages for new employees.
After aligning on a creative concept and treatment, we built a creative team that included designers, writers, camera operators and a visual effects artist.
Production included multiple field and studio shoots to capture heritage art installations and a diverse range of staff from different functions and nationalities.
We sourced B-Roll from the geos to showcase the depth and breadth of Nike’s connection to athletes and consumers around the world.
The Treatment:
We captured the COO’s message on a white cyc stage to evoke purity and timelessness.
The visual effects brought to life photo-real elements of leadership’s key messages boldly staged across a variety of Nike’s global campus landmarks.
Hero shots and heritage art installations were shot on Steadicam rigs to make it seem as if you are floating through a dream state.
We developed a transition style of racking between lenses on an old film camera takes you from one perspective to the next to add dynamic, dreamy cuts stitched together with light leaks.
*Due to restrictions, the video cannot be shared publicly. Please contact me for more information on the creative process and final result.