C4 Energy x Ethika Apparel Collection Video Lookbook.
Chasing the light to promote the brands’ latest streetwear drop.
The Ask: Capture the full line of C4 Energy’s Ethika apparel collection to highlight freedom of movement, fit and detail.
The Idea: Combine lush backdrops, enveloping architecture and a driving soundtrack to surround rich apparel colorways in an ethereal glow.
My Role: Video creative lead, cinematographer, editor and colorist.
Credits:
Client: Nutrabolt (C4 Energy)
Senior Creative Director: Eric Bookout
Production Coordinator: CJ Martini
Talent Manager: Chase Long
Art Director: Amanda Bell
Hair and Makeup Artist: Prisma DeLeon
Production Assistant: Sam Gallini
Athletes:
Thoren Bradley
Tyanna Gold
Sarah Hryniewicz
Marquise Moore