C4 Energy x George Bamfo Jr.
Unleashing an athlete bursting with energy to promote the latest C4 Energy x Starburst™ collaboration.
The Ask: Maximize a day in the field with George Bamfo Jr. to capture his C4 Energy x Starburst™ giveaway challenge, as well as a stackable set of Instagram Reels and testimonials for use across the Nutrabolt family of brands.
The Idea: Channel the grain and grit of 90’s street-style spots to befit an athlete as chiseled as the concrete and steel surrounding him.
My Role: Director, cinematographer, editor.
C4 Energy x Starburst™ Giveaway Challenge
Brand Heat Reels
XTEND PRO Testimonial
Edited by Valheria Sanchez
Credits:
Client: Nutrabolt
Talent: George Bamfo Jr.
Senior Group Creative Director: Eric Bookout
Director, Editor and Cinematographer: Nate Kalaf
Talent Manager and Assistant Director: Chase Long
Production Coordinator: CJ Martini
Music licensing provided by Musicbed via Nutrabolt
”Hello, Goodbye” by Joznez
”Thrilla” by Tyrone Briggs