C4 Energy “Tough as a Mother” Campaign Feature.
Lifting up moms that lift through the lens of what it means to be Tough as a Mother, both in family and at the gym.
The Ask: How can C4 Energy recognize the moms that count on its products to get through their busy days and fitness journey?
The Idea: Embed in a family to capture firsthand the devotion moms put into raising a family and maintaining a career, and explore what the escape to the gym means to their day.
My Role: Video creative lead, cinematographer, editor and colorist.
Credits:
Client: C4 Energy
Senior Creative Director: Eric Bookout
Production Coordinator: CJ Martini
Aerial Cinematographer: Ray Palmer
Production Assistant: Amanda Bell