Stan’s Heating, Air and Plumbing Brand Refresh
Introducing a local heritage brand to a new generation of Austinites through a set of broadcast spots packed with heart and a dash of humor.
The Ask: How can Stan’s appeal to a new generation of Austinites without alienating its core customer base from the last 70 years that is worried about the city changing?
The Idea: Channel the sense of community and opportunity that makes Austin special, while uniting customers both old and new through home heating, AC and plumbing problems that any homeowner can sympathize with.
My Role: Concept, writer, director and casting.
“Keeping you comfortable, in every room of the house.”
An aspirational brand message anchors the set of spots that tie into Stan’s heritage and the Stan’s Standards customers can count on. Lighthearted promotional commercials then focus on situations that make homeowners thankful they have a trusted home heating, air conditioning and plumbing partner in the community to keep them comfortable.
Credits:
Client: Stan’s Heating, Air and Plumbing
CEO & Voiceover Artist: John Williams
Head of Marketing: Brittani Cobb
Marketing Manager: Mariah Lang
Agency: Rabbit Foot Studios
Writer & Director: Nate Kalaf
Executive Producer: Meredith Saidel Roach
Line Producer: Alex Bronner
Production:
Director of Photography: Andrew Hajek
1st AC: Brooks Birdsall
Camera PA: Matt O’Donnell
Gaffer: Jason Sherman
Key Grip: Matt Shanahan
Swing: Matt Bartlett
Art Director: Mackenzie McMahon
Assistant Art Director & Set Dresser: Katie Broyles
Set Dresser: Jordan Schorr
Art Assist: Sophia Bednarz
Hair and Makeup Artist: Celia Alcantar
Production Assistant: Hunter Brown
Talent:
Ashley Park
Chris Olfers
Chandra Washington
Grady McCardell
Post Producer: Lauren Alvarez
Editor: Elliot Schrock
Color and Finish: Brandon Brown
Audio Mix: Nick Harral